Vadasz, the UK’s leading chilled pickles and ferments brand, has expanded its range with the launch of its Pineapple and Turmeric Sauerkraut, a sweet and tangy twist on the fermented superfood.
With interest continuing to grow amongst consumers for fermented food and drinks [1], the Pineapple and Turmeric Sauerkraut has been launched to offer a new and exciting flavour of super-condiment that has never been seen before on supermarket shelves.
Made from a vibrant combination of pineapple, cabbage, cauliflower, turmeric, garlic and ginger, Vadasz’s Pineapple and Turmeric Sauerkraut uses a traditional fermentation process with unpasteurised ingredients to retain the brand’s famous crunch and fresh flavour.
Pioneered by chefs and high-end restaurants such as Noma in Copenhagen, fermentation has filtered down into home-cooking in recent years. Vadasz’s range, which includes kimchi, sauerkraut and pickles, has been designed to meet this increased consumer interest for funky, fermented flavours, [2] while offering added functional gut benefits for health-conscious consumers.
Charlie Holland, Head of Marketing at Vadasz said: “At Vadasz, we are all about creating tasty pickles and ferments that pack a punch of flavour. We’ve already seen success across retail and foodservice with our range of kimchi, pickles and sauerkraut, but we’re always looking for new ways we can bring that fermented flavour to new ingredient combinations.
“Pineapple and turmeric are both on trend superfood ingredients that consumers are increasingly seeking out, so we’re extremely excited to be offering this brand-new flavour profile in our Pineapple and Turmeric Sauerkraut. Whether it’s used to liven up healthy salads, pile into sandwiches or add an extra zing to poke bowls, our latest creation is sure to be an enticing addition to consumer’s fridge shelves.”
[1] Spoonshot, 2022
[2] The Food People, 2022
From charity fun runs to big brand anniversaries, discover what we're up to over here at Compleat!
Wall’s Pastry, the UK’s No.1 sausage roll brand, has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls. Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK. The…
Our brand Wall’s, the UK’s No.1 sausage roll brand, has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies
We’re celebrating a huge award success at The Grocer New Product and Packaging Awards with two of our products crowned Champions and a whole host of other award wins!
At The Compleat Food Group, we’re proud to have an incredible team of talented development chefs, each bringing their expertise and creativity to the table. In our Behind the Apron series, we’re diving into what inspires them in their unique roles. Today, we’re excited to introduce you to Ewan McFarlane, our Group Pastry Chef. Ewan…