The scheme was developed with the first continental farm assured lines launched in 2000 (retailer’s label).
It is of a higher standard than EU Animal Welfare Legislation.
Continuous improvement in animal welfare and data management are the key principles of our scheme. Traceability and control throughout the process mean that improvements can be implemented. Annual audits and certification are carried out by independent certification body. In addition, a live continuous database is maintained for the full supply chain slaughter, farms, audits, certificates, crisis management, quarterly veterinary reports down to individual product.
Significant higher welfare trials are underway in several countries in collaboration with welfare organisations and we continue to invest in research and trials. To support this we collaborate with Compassion in World Farming(CIWF), Humane Slaughter Association and University of Bristol – School of Veterinary Sciences.