Squeaky Bean® Nutrient Profiling

To better understand how we can improve on health and nutrition, we’ve been tracking and analysing the nutrient profiling scores (NPS) of products within our Squeaky Bean® range. The insights we’ve gained during this project have been key in helping us strike that important balance between flavour and health.

For example, to support Squeaky Bean® consumers in making healthier choices, we’ve launched a ‘fish’ range comprising Beechwood Smoked Salmon Style Slices and Tuna Style Flakes, both of which have an NPS below 4. In other instances, we’ve determined that reformulating a product to lower its HFSS (high in fat, salt and sugar) value isn’t always feasible. Take our Squeaky Bean® Pastrami Style Slices. While reducing the salt in this product would make it HFSS compliant, saltiness is a key characteristic associated with cured meats, and removing the salt would have a significant impact on the flavour of one of our bestselling products.

This work has increased the proportion of Squeaky Bean® products that can be classed as healthy (<NPS) from 59% in 2023 to 63% at the start of 2024. We acknowledge that there’ll be some products in our range which are HFSS due to their very nature and the flavour and quality that consumers have come to expect. However, we’re committed to offering healthier options so our consumers have plenty of choice.